Production originally consist of shopping bags, agricultural bags and calendars.
Jean-Guy Riopel, Jacques’ brother, joins him as vice-president of sales in 1962.
Promoflex welcomes the second generation with Renée Riopel in sales in 1987, Louis Girouard as sales representative in 1991, and Annick Riopel as estimator.
With the new team in place, Promoflex now concentrates exclusively on banners and pennants.
To develop the business and plan forward, Annick, with the support of Louis and Renée, prepares the business plan that will convince the first generation, and the bank, to invest in new presses and move.
Louis adds big names to the client list, like Molson and Labatt breweries, and a new Italian press is purchased in 1995.
To accommodate the new flexographic press from Milan, named Caro, Promoflex moves to new facilities in Saint-Léonard.
Daniel Bernèche joins Louis in sales in 1996 to develop the American market. They form a superb sales team and continue to fuel growth.
The team is hot! Coors, Corona, Gillette, Samuel Adams and InBev all become Promoflex clients. Annick and Louis buy Jean-Guy’s shares and become general manager and vice-president of marketing, respectively.
Caro gets a little sister, Gemy, a new flexo press from Milan. Ghislain Perrault, a.k.a. Gigi, a flexographic production genius, joins the team.
Annick and Louis buy Jacques’ shares, who was then semi-retired, in 2004. Promoflex becomes the “Worry-Free” supplier.
With a client list containing the likes of Heineken, Kraft-Heinz, Anheuser-Busch and Corona, Promoflex remains determined to take up new national and international challenges by being a “Worry-Free” supplier for all its clients.
And the third generation is getting ready!